Style Forcaster
(Pages Digital)
We caught up with Suki Hairdressing Paddington's trend-forecaster, Hayley Mears, to talk how to go blonde better, why Karen Elson's got it going on, and why ash is out.
How did you become a trend forcaster for Suki Salons?
I have a hairdressing background. I spent about eleven years hair-dressing, and then I got into fashion and I became a fashion writer. I think Sandy saw both of those traits and put me to work on their Facebook, and I started doing fashion forcasts for their social media, and we had such a great response. Clients started asking us for more fashion forcasting.
And what were they asking?
They were asking about celebrtity trends — whenever a celebrity was doing a major change, they wanted to know: Is this where fashion is headed? Is this going to suit me? Alternatively, we're seeing so many pastels coming back through in high-end editorials, and people want to know if we're going to see it in everyday life. Is dipping their tips in pale blue something they can pull off? When people see things in magazines, they wonder if they can pull it off.
And what do you think about pastel tips?
I think it's more high fashion. I don't think it has longevity. By the time winter rolls around, people will be over it. So we go for temporary, nothing too permenant.
So why should people come to your salon for advice over another salon?
We spend a lot of time making sure our staff are really fashion conscious, and making sure that they know what's happening internationally. Nylon is a huge one that we go to daily. We're always informed about where things are heading. We do staff training weekly, to make sure that everyone's on the same page, that everyone's technique and knowledge is where it needs to be. We have guest stylists in regularly too. From my experience, we do more training than any other salon in Sydney.
Where are things heading in hair?
Editorially the shapes will be quite strong, but then they'll be softened commercially. Fringes will become quite sharp again. Everything will still have a looseness, but not as much volume — more sleek. Colours become more solid when you move into Winter. You don't see as much variation in the tone. I think brunette is due for a come back.
With the kinds of trends that we're talking about, what would your recommendations be for:
Blondes?
Keep your blonde high up, start moving into apricots and strawberry blondes towards the ends. Everyone's still got their darker roots that move into your darker blondes, and the reason we're kind of pushing that is because a lot of the clients that have always had that really platinum blonde it just washes you out, while golds are more soft on the skin.
Brunettes?
I think it's going to get warmer for brunettes, as we move into winter. Perhaps more red-y browns? Where as for the last ten years we've kept it very 'ash'. Everything's becoming a bit more copper-y right now.
Red-heads?
Everything that Karen Elson and Christina Hendrix have is going to be quite big, as lots of people need to move through copper shades from brunette.
What is INOA, and how does it work?
INOA is a new colour that's come out from L'Oreal professional, the foundation of how it was built is that it's specifically designed for people with really sensitive hair and scalps. The chemical components and the make-up of the colour are far gentler, which helps to reduce irritation. It's a really good option for people that are sensitive and likely to have reactions to hair colour. If they've got concerns — maybe they're pregnant — we steer them towards INOA.
Is the colour as vibrant?
Yes, definitely.
Platinum blonde — can anyone where it?
No. You have to be quite young. The older you are, the harder it is on the skin. To get away with platinum blonde hair you need to have lighter eyes — if your eyes are too dark, it generally means that your eyebrows are going to be quite dark as well. You need to have quite clear skin as well. The really important thing about platinum blonde to remember is that you can't go platinum straight away — if you've got old colour in there it can take quite a while to get rid of as well. It's the most harsh chemical procedure that we do. But when it looks good, it looks good.
Thanks for your time!
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